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Activities

Jump Program in Taiwan 2024

The KU BBA International Program announced the successful completion of the JUMP Tour Program in Taiwan, which took place from May 12 to 15, 2024. This initiative represented a significant step towards enriching academic partnerships and expanding international exchange opportunities. During the visit, productive discussions were held with I-Shou University to explore avenues for future collaboration and student exchange programs. These interactions served as a cornerstone of KU BBA’s commitment to fostering a global educational environment and providing diverse learning experiences for students. The visit was led by Dr. Eakapat Manitkajornkit, one of the Directors of the KU BBA International Program. In addition to meeting with university officials, the team was honored to visit current exchange students at Yuan Ze University. It was inspiring to witness their academic progress at an institution renowned for its innovative approach to higher education and its role as a benchmark for emerging universities. Anticipation is high for the fruitful outcomes these visits will yield and the continued expansion of international academic networks.

KU BBA Students Navigate Financial Markets with Expertise from Taiwan’s Prof. Bui

On April 20th and 21st, 2024, Assistant Professor Dien-Giau Bui from Yuan Ze University, Taiwan, brought a surge of financial expertise to the KU BBA International Program. Specializing in finance, he conducted a masterclass on “Investment and Factor Investing,” along with a session on the “Behavioral Biases of Retail Investors.” KU students immersed themselves in real investing exercises, guided by Prof. Bui, and gained firsthand experience in market trading. This immersive experience equipped KU’s future financiers with theoretical knowledge and practical market insights.

KUBBAFamilyExpo2024: Teams Triumph in a Showcase of Unity and Enterprise

On April 10, 2024, the BBA KU Family Business Expo became a hub of enterprise and fellowship with Assoc. Prof. Dr. Thamrongsak Svetalekth and Assoc. Prof. Dr. Sasivimol Meeampol set an inspiring tone; the event showcased the entrepreneurial drive of 16 teams: Pengyau, Pinkdog, Iron Chicken, Bird Come See Wow, ChickanWing, AB, Chippi Chuppa, The Richer, JPFMD Group, Haha, Bonnes Notes, Skyline, Sick Teletubbies, YoLo, Fullhouse, and SampangSaun. These teams represented thriving industries such as Tourism, Medical Devices, Real Estate, and Construction. The intense video promotion competition was adjudicated by a distinguished panel: Assoc. Prof. Dr. Waranpong Boonsiritomachai, Assoc. Prof. Dr. Thamrongsak Svetalekth, Mr. Gerald Lim, Assoc. Prof. Dr. Usarat Thirathon, Assoc. Prof. Dr. Pornlapas Suwannarat, Asst. Prof. Dr. Chutima Waisarayutt, Dr. Eakapat Manitkajornkit, Dr. Panisara Thitatorn, and Dr. Suchanya Saichana. Pengyau triumphed as champions, with Pinkdog and JPFMD Group securing runner-up positions. The expo was more than an event; it was a collaborative effort led by Assoc. Prof. Dr. Waranpong Boonsiritomachai, Mr. Gerald Lim, and second-year Family Business students, fostering a space for networking and potential business collaborations. KU BBA students have united all year, epitomizing the program’s ‘We Are Family’ ethos. As we look forward to the next…

KU BBA Students Gain Insights from Expert-Led CRM Lecture Series

In a recent series of informative lectures, 3rd-year students from the KU BBA International Program immersed themselves in the intricacies of Customer Relationship Management (CRM), guided by Mr. NG Kwan Kiat, Kelvin, an esteemed Academic Director from IACADEMY PTE LTD, Singapore. The three-part series stretched over consecutive Fridays, began with an introduction to CRM implementation on March 22, 2024, enlightening students about the fundamental components and advantages of CRM integration within business operations. Progressing to March 29, the series offered a hands-on approach as students engaged in a CRM case study, scrutinizing the real-life application of CRM tactics in established companies. The concluding lecture on April 5 turned the spotlight on CRM evaluation, where students showcased their analytical skills by dissecting and critiquing the CRM models of various companies they had researched. Mr. Kelvin’s seasoned expertise in management consultancy and his expertise in higher education proved to be a cornerstone of the series, providing students with a wealth of practical knowledge and a global outlook. His contribution was pivotal in bridging academic concepts with their application in the business arena, underscoring the significance of CRM in fostering business success.

KU BBA International Program Embarks on a Transformative Educational Expedition to China (JUMP PROGRAM)

The Kasetsart University (KU) Bachelor of Business Administration (BBA) International Program is proud to announce the successful completion of the “BBA Jump Project to China.” This prestigious educational initiative occurred from March 18 to March 23, 2024, marking a milestone in the program’s history of fostering international academic relations. The expedition commenced with a hospitable reception at Soochow University. It was there that the esteemed Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors of the KU BBA International Program, together with Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director, Secretary of the KU BBA International Program, and Head of the Management Department at the Faculty of Business Administration, received a warm welcome from Deputy Dean Tai Xu. The engagement provided a fertile platform for intellectual discourse, culminating in constructive dialogues about future student exchange programs, the prospect of visiting professorships, and the potential for joint research endeavors. These discussions are anticipated to enhance the educational experiences of KU students significantly. A pivotal moment of the journey was the exclusive tour of the Volkswagen factory, offering the students a unique and enlightening perspective into the meticulous world of automotive manufacturing. Observing the sophisticated production process up close afforded the students…

KU BBA International Program Hosts Esteemed Audit Director for Insightful Lecture Series

From March 5 to 8th, 2024, it was our honor to welcome Mr. Muhammad Jaseem Khan, Audit Director at Grant Thornton LLP in Boston, USA, to deliver an enlightening series of lectures over four days. Mr. Khan, who has an impressive professional tenure exceeding thirteen years in international accounting, auditing, and financial reporting, imparted his extensive knowledge to the first-year KU BBA International Program students. The scope of the lecture series was extensive, addressing several critical topics, including: -Detailed examination of financial statements and financial ratios -An in-depth discussion on the nuances of property, plant, and equipment, intangible assets, and impairment considerations – Comprehensive analysis of trade receivables and the Current Expected Credit Loss (CECL) model Mr. Khan distinguished himself by adeptly weaving his substantial international experience with the theoretical foundations of our academic program. His ability to animate each subject with vivid, real-life examples connected the theoretical underpinnings of accounting with its practical, rapidly evolving landscape. We deeply thank Mr. Khan for sharing his expertise with us. His participation has greatly enriched our academic community, and we eagerly anticipate future engagements of a similar caliber.

Unveiling Japanese Excellence: Professor Hiroo Takahashi Enlightens Kasetsart University’s BBA Program with Dual Lectures on Management and Culinary Globalization

Kasetsart University’s BBA International Program is thrilled to share that our third-year BBA students had the extraordinary opportunity to engage with global business and cultural perspectives through two captivating lectures by the distinguished Professor Hiroo Takahashi. Renowned for his academic contributions to International Management and Business Ethics, and as the former President of the Japan Society for Business Ethics Study (JSBES), Professor Takahashi enriched our students’ educational journey with his deep expertise and experience. The students first attended a lecture on January 25, 2024, entitled “Japanese Management and Human Resource Management.” In this session, Professor Takahashi provided an in-depth analysis of the strategies employed by UNIQLO, offering a comparative study of its global challenges against those faced by ZARA and H&M. This lecture gave our third-year students a profound understanding of the intricacies of international business and the unique management style that Japan is known for. The learning continued on Valentine’s Day. Professor Takahashi returned to deliver his second lecture, “What is the Globalization of Foods – Japanese Origin Foods.” He took the students on an exploratory journey of Japan’s culinary influence worldwide, setting it against the backdrop of American fast-food giants like McDonald’s and KFC. He discussed the global…

Navigating Global HR Frontiers: Dr. Yueah Cin Liew’s Enlightening Lecture to KU’s Aspiring Business Leaders

Between February 1 and February 3, 2024, the third-year students of the KU BBA International Program were privileged to attend a series of insightful lectures delivered by the esteemed Dr. Yueah Cin Liew from Yuan ZE University in Taiwan. As the Office of International Programs Director and a Project Visiting Assistant Professor, Dr. Liew offered his profound expertise in Human Resource Management, Organizational Behavior, and Leadership. The first lecture, “Planning and Recruiting HR in an International Perspective,” held on February 1, provided students with an in-depth look at the intricacies of assembling a high-performing global workforce. Dr. Liew’s session was integral to the KU BBA International Program’s commitment to delivering a comprehensive international education, equipping students with the knowledge to excel in a dynamic global business landscape. Continuing the momentum, the final day of the lecture series on February 3 focused on “Training and Development Employees,” delving into the critical areas of training programs and career management. Dr. Liew’s interactive approach fostered an engaging atmosphere, encouraging students to actively participate and connect theoretical concepts with practical applications in their aspiring careers. These lectures are a testament to the BBA International Program, Faculty of Business Administration, Kasetsart University’s dedication to offering…

KU’s Prowess on Display: Mandeep Singh Dechdeechachan Leads Team to Victory at TSAE Auto Challenge 2024

The Faculty of Business Administration, BBA International Program, Kasetsart University proudly announces the outstanding achievement of Mandeep Singh Dechdeechachan, a second-year Bachelor of Business Administration student, who led his team to a triumphant win in the business pitching competition at the TSAE Auto Challenge 2024. The event, organized by the Society of Automotive Engineers Thailand, was a testament to the university’s dedication to fostering talent that excels on national stages. Mandeep’s exceptional leadership skills were the cornerstone of the team’s success, guiding a collaborative effort with the KU engineering team to produce a winning pitch. This synergy highlighted our students’ interdisciplinary strengths, blending business strategy acumen with technical expertise. Assoc. Prof. Dr. Waranpong, BBA Director and Mandeep’s academic advisor, reflected on the victory with great pride, stating, “Mandeep’s exemplary leadership and teamwork aptitude were pivotal in the KU team’s performance. His ability to unite and steer his peers towards a common goal embodied the excellence we strive to instill in our students.” The success at the TSAE Auto Challenge 2024 serves as a personal accolade for Mandeep Singh Dechdeechachan and his fellow team members and as a collective achievement for Kasetsart University. It underscores the institution’s commitment to nurturing capable…

Unveiling the Art of Sponsorship Management: Information on Prof. Dr. Florian Riedmüller’s Seminar

On January 25, 2024, the KU BBA International Program’s first-year students partook in an enlightening seminar by Prof. Dr. Florian Riedmüller from Technische Hochschule Nürnberg Georg Simon Ohm. The session’s objective was to enhance the student’s comprehension of marketing sponsorship management principles, particularly through the lens of Adidas’s strategic partnership with UEFA Euro. During this comprehensive lecture, Prof. Dr. Riedmüller meticulously outlined the intricacies of sponsorship agreements in international marketing. He illustrated how Adidas’s alliance with UEFA Euro served as a quintessential example of leveraging such partnerships to achieve marketing objectives on a global scale. The interactive case study component of the seminar allowed students to examine the dynamics between Adidas and UEFA Euro critically. This analysis provided a hands-on approach to understanding the multifaceted nature of marketing strategies in the sports industry, from conceptualization to execution. Prof. Dr. Riedmüller’s method of weaving theoretical knowledge with practical application facilitated a robust learning environment. As a result, the students gained an academic perspective and a practitioner’s insight into international marketing and sponsorship management. The seminar concluded with the students gaining a richer, more nuanced understanding of the subject matter. This academic venture has undoubtedly equipped the young minds at the KU…