On April 10, 2024, the BBA KU Family Business Expo became a hub of enterprise and fellowship with Assoc. Prof. Dr. Thamrongsak Svetalekth and Assoc. Prof. Dr. Sasivimol Meeampol set an inspiring tone; the event showcased the entrepreneurial drive of 16 teams: Pengyau, Pinkdog, Iron Chicken, Bird Come See Wow, ChickanWing, AB, Chippi Chuppa, The Richer, JPFMD Group, Haha, Bonnes Notes, Skyline, Sick Teletubbies, YoLo, Fullhouse, and SampangSaun. These teams represented thriving industries such as Tourism, Medical Devices, Real Estate, and Construction.

The intense video promotion competition was adjudicated by a distinguished panel: Assoc. Prof. Dr. Waranpong Boonsiritomachai, Assoc. Prof. Dr. Thamrongsak Svetalekth, Mr. Gerald Lim, Assoc. Prof. Dr. Usarat Thirathon, Assoc. Prof. Dr. Pornlapas Suwannarat, Asst. Prof. Dr. Chutima Waisarayutt, Dr. Eakapat Manitkajornkit, Dr. Panisara Thitatorn, and Dr. Suchanya Saichana. Pengyau triumphed as champions, with Pinkdog and JPFMD Group securing runner-up positions.

The expo was more than an event; it was a collaborative effort led by Assoc. Prof. Dr. Waranpong Boonsiritomachai, Mr. Gerald Lim, and second-year Family Business students, fostering a space for networking and potential business collaborations.

KU BBA students have united all year, epitomizing the program’s ‘We Are Family’ ethos. As we look forward to the next expo, we celebrate the connections and successes that define the spirit of family business.