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Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
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BBA International Program

News & Update

Kasetsart University and Honey Hills International Group Signed MOU to Enhance BBA International Program and Promote Student Exchanges

On September 22, 2023, Kasetsart University (KU) and Honey Hills International Group entered a Memorandum of Understanding (MOU). This MOU signing is significant for the BBA International Program at KU, as it allows students to benefit from the collaboration. One of the key benefits is the exchange program that will be available during the Summer school program. Under this MOU, students enrolled in the BBA International Program at KU can participate in student exchanges facilitated by Honey Hills International Group. This exchange program will allow students to broaden their horizons and gain valuable international experience by studying abroad during their Summer vacations. Prof. Dr. Kampanat Pensupar, Vice President for International Affairs at Kasetsart University, and Rossie Chu, the representative of Honey Hills International Group, signed the MOU. Notable attendees at the signing ceremony included Dr. Sasivimol Meeampol, the Dean of the Faculty of Business Administration at Kasetsart University, Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors for Kasetsart University’s BBA International Program, Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary, Dr. Eakapat Manitkajornkit, Director, Kasetsart University’s BBA International Program.

Please congratulate our BBA KU chairman and director.

Please congratulate our BBA KU chairman and director “AJ Boy” who brought our students to win the national TAX competition where we won against all the top universities. Next time, we hope for our BBA KU students to participate at national and global competitions and bring the awards for our program. We believe BBA KU can do it!

Visiting Yonsei University in Seoul, South Korea, for the BBA Jump Project.

Visiting Yonsei University in Seoul, South Korea, for the BBA Jump Project with Asst.Prof.Dr.Thamrongsak Svetalekth, the director of the BBA KU Program, Asst.Prof.Dr. Kamolbhan Sangmahacha, Head of Department of Technology and Operations Management and the 3rd-year BBA students must have been a fantastic experience. Yonsei University is renowned for its academic excellence. These educational trips offer valuable insights and cultural exchange opportunities for students

Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration Program (International Program) has the clear goal of providing students with the knowledge, skills and capability for business administration with ethics. Students aim to educate, analyse and research for professional integration in business administration. Graduates of the BBA program are suitable for positions in multi-national corporation, particularly, from the AEC.

BBA Kasetsart
International Program

BBA International Program has the clear goal of providing students with the knowledge, skills, and capability for business administration with ethics. Students aim to educate, analyze and research for professional integration in business administration.
BBA International Program

Committees

BBA International Program

Activities

Unveiling Japanese Excellence: Professor Hiroo Takahashi Enlightens Kasetsart University’s BBA Program with Dual Lectures on Management and Culinary Globalization

Kasetsart University’s BBA International Program is thrilled to share that our third-year BBA students had the extraordinary opportunity to engage with global business and cultural perspectives through two captivating lectures by the distinguished Professor Hiroo Takahashi. Renowned for his academic contributions to International Management and Business Ethics, and as the former President of the Japan Society for Business Ethics Study (JSBES), Professor Takahashi enriched our students’ educational journey with his deep expertise and experience. The students first attended a lecture on January 25, 2024, entitled “Japanese Management and Human Resource Management.” In this session, Professor Takahashi provided an in-depth analysis of the strategies employed by UNIQLO, offering a comparative study of its global challenges against those faced by ZARA and H&M. This lecture gave our third-year students a profound understanding of the intricacies of international business and the unique management style that Japan is known for. The learning continued on Valentine’s Day. Professor Takahashi returned to deliver his second lecture, “What is the Globalization of Foods – Japanese Origin Foods.” He took the students on an exploratory journey of Japan’s culinary influence worldwide, setting it against the backdrop of American fast-food giants like McDonald’s and KFC. He discussed the global…

Navigating Global HR Frontiers: Dr. Yueah Cin Liew’s Enlightening Lecture to KU’s Aspiring Business Leaders

Between February 1 and February 3, 2024, the third-year students of the KU BBA International Program were privileged to attend a series of insightful lectures delivered by the esteemed Dr. Yueah Cin Liew from Yuan ZE University in Taiwan. As the Office of International Programs Director and a Project Visiting Assistant Professor, Dr. Liew offered his profound expertise in Human Resource Management, Organizational Behavior, and Leadership. The first lecture, “Planning and Recruiting HR in an International Perspective,” held on February 1, provided students with an in-depth look at the intricacies of assembling a high-performing global workforce. Dr. Liew’s session was integral to the KU BBA International Program’s commitment to delivering a comprehensive international education, equipping students with the knowledge to excel in a dynamic global business landscape. Continuing the momentum, the final day of the lecture series on February 3 focused on “Training and Development Employees,” delving into the critical areas of training programs and career management. Dr. Liew’s interactive approach fostered an engaging atmosphere, encouraging students to actively participate and connect theoretical concepts with practical applications in their aspiring careers. These lectures are a testament to the BBA International Program, Faculty of Business Administration, Kasetsart University’s dedication to offering…

KU’s Prowess on Display: Mandeep Singh Dechdeechachan Leads Team to Victory at TSAE Auto Challenge 2024

The Faculty of Business Administration, BBA International Program, Kasetsart University proudly announces the outstanding achievement of Mandeep Singh Dechdeechachan, a second-year Bachelor of Business Administration student, who led his team to a triumphant win in the business pitching competition at the TSAE Auto Challenge 2024. The event, organized by the Society of Automotive Engineers Thailand, was a testament to the university’s dedication to fostering talent that excels on national stages. Mandeep’s exceptional leadership skills were the cornerstone of the team’s success, guiding a collaborative effort with the KU engineering team to produce a winning pitch. This synergy highlighted our students’ interdisciplinary strengths, blending business strategy acumen with technical expertise. Assoc. Prof. Dr. Waranpong, BBA Director and Mandeep’s academic advisor, reflected on the victory with great pride, stating, “Mandeep’s exemplary leadership and teamwork aptitude were pivotal in the KU team’s performance. His ability to unite and steer his peers towards a common goal embodied the excellence we strive to instill in our students.” The success at the TSAE Auto Challenge 2024 serves as a personal accolade for Mandeep Singh Dechdeechachan and his fellow team members and as a collective achievement for Kasetsart University. It underscores the institution’s commitment to nurturing capable…

Unveiling the Art of Sponsorship Management: Information on Prof. Dr. Florian Riedmüller’s Seminar

On January 25, 2024, the KU BBA International Program’s first-year students partook in an enlightening seminar by Prof. Dr. Florian Riedmüller from Technische Hochschule Nürnberg Georg Simon Ohm. The session’s objective was to enhance the student’s comprehension of marketing sponsorship management principles, particularly through the lens of Adidas’s strategic partnership with UEFA Euro. During this comprehensive lecture, Prof. Dr. Riedmüller meticulously outlined the intricacies of sponsorship agreements in international marketing. He illustrated how Adidas’s alliance with UEFA Euro served as a quintessential example of leveraging such partnerships to achieve marketing objectives on a global scale. The interactive case study component of the seminar allowed students to examine the dynamics between Adidas and UEFA Euro critically. This analysis provided a hands-on approach to understanding the multifaceted nature of marketing strategies in the sports industry, from conceptualization to execution. Prof. Dr. Riedmüller’s method of weaving theoretical knowledge with practical application facilitated a robust learning environment. As a result, the students gained an academic perspective and a practitioner’s insight into international marketing and sponsorship management. The seminar concluded with the students gaining a richer, more nuanced understanding of the subject matter. This academic venture has undoubtedly equipped the young minds at the KU…