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KU BBA Students Navigate Financial Markets with Expertise from Taiwan’s Prof. Bui

On April 20th and 21st, 2024, Assistant Professor Dien-Giau Bui from Yuan Ze University, Taiwan, brought a surge of financial expertise to the KU BBA International Program. Specializing in finance, he conducted a masterclass on “Investment and Factor Investing,” along with a session on the “Behavioral Biases of Retail Investors.” KU students immersed themselves in real investing exercises, guided by Prof. Bui, and gained firsthand experience in market trading. This immersive experience equipped KU’s future financiers with theoretical knowledge and practical market insights.