|ชื่อหลักสูตร : ภาษาไทย||หลักสูตรบริหารธุรกิจบัณฑิต (หลักสูตรนานาชาติ)|
|ชื่อหลักสูตร : ภาษาอังกฤษ||Bachelor of Business Administration Program (International Program)|
|ชื่อเต็มปริญญา : ภาษาไทย||บริหารธุรกิจบัณฑิต|
|ชื่อย่อปริญญา : ภาษาไทย||บธ.บ.|
|ชื่อเต็มปริญญา : ภาษาอังกฤษ||Bachelor of Business Administration|
|ชื่อย่อปริญญา : ภาษาอังกฤษ||B.B.A.|
|จำนวนหน่วยกิตที่เรียนตลอดหลักสูตร||ไม่น้อยกว่า 121 หน่วยกิต|
|รูปแบบของหลักสูตร||หลักสูตรระดับปริญญาตรี 4 ปี (ทางวิชาการ)|
|01130151||Introduction of Accounting Information System|
General knowledge of information systems, roles and components of information systems in organization, structures of information systems, understanding in accounting information systems, documents and documentation in accounting information systems, ethics and frauds in organizations, controls in information systems, application of accounting software package and system development.
General accounting principles, principles of recording transactions for cash, account receivables, note receivables, inventories, investment, tangible and intangible assets, liabilities, owner equities, preparation of financial reports.
Importances of management accounting, cost accumulation, standard costing, activity-based costing, budgeting, flexible budgeting, cost-volume-profit analysis, responsibility accounting, segment reporting, pricing, use of accounting data for decision making.
Basic principles and objectives of financial management, functions of managerial finance, financial environments, financial forecasting and planning, tools of financial management, financial analysis, capital and cost of capital, decision in long-term investment, working capital management.
|01131241||Principles and Policy of Investment|
Principles and policy of securities investment, investment and speculation, factor considerations for investment, analysis, measuring of return on investment, making investment decision.
|01132111||Principles of Management|
Concepts and evolution of management. Managerial jobs. Business environment affecting business management. Business ethics and corporate social responsibility. Managerial roles and management functions of managers. Business decision-making, planning, organizing, leading, and controlling.
Basic principles of operations management, introduction to product design, classification of process and layout, introduction to capacity management, importance of location, operating operation system, managing inventory and managing quality.
|01133242||Introduction to Electronic Commerce|
Roles of electronic commerce on business, business models for electronic commerce, technology basic, World Wide Web commerce. Report of application in business.
|01134111||Principles of Marketing|
Nature and process of marketing. Concepts, role, functions and factors of marketing. Market segmentation. Selecting target market. Consumer behavior. Marketing mix and marketing research.
|01140221||Law and Tax for Business|
Business and legal environment, classification of business laws, legal liabilities of business in dimensions, principle of tax collection personal and business tax liabilities under the revenue code, excise tax and customs tax, personal and business tax administration.
|01140231||Economic Indicators for Forecasting|
Economic Indicators affecting the behavior of individuals, household and manufacturing sector. Supply and demand mechanisms. Economic indicators either nationally, regionally or globally. Overall economic indicators of each level, consumption Index, public and private investment, import and export. The reference of economic indicator for analysis.
|01140311||Mathematics and Statistics for Business|
Fundamental statistics, probability, random sampling, sampling distribution, interval estimation, hypothesis testing, variance analysis, regression and correlation, fundamental business mathematics, limits & continuity of a function, differentiation of algebraic functions, partial derivatives, integration and linear program.
|01140491||Basic Research Methods in Business|
Research Principles and Methods in Business Management Research, identification of research problems, formulation of research objectives and hypotheses, collection of data, construction of questionnaire, data analysis and interpretation, application of statistics for research, report writing and presentation.
On the job training as a temporary employee according to the assigned project including report writing and presentation.
|01140493||Academic Service for Society|
Apply business management knowledge to social practices. Free academic services. Academic services for government agencies, private or independent agencies.
Presentation and discussion on current interesting topics in business at the bachelor’s degree level.
Study and research in business administration at the bachelor’s degree level and compile into a written report.
|01131312||Computer Applications in Financial Analysis|
Techniques that should be used in financial analysis, comprehensive method for financial review and discussion of business firms.
Assigning communication formats for stakeholders, management of communication channel based on a degree of risk and return, icreasing enterprise value through efficient communication processes.
Operation, policies and function of international financial institutions, foreign exchange tools, foreign exchange rate system, policies of controlling and promotions, international agreements that affecting business profit, international business operations including capital taxation, labour, marketing problems and international agreements, operation of foreign department of commercial banks
Nature and operations of financial markets and institutions classified by function. Financial intermediaries: an overview, commercial banks, thrift and insurance intermediaries, other non-bank financial intermediaries.
|01131332||Principles of Insurance|
Principles, management and operations in insurance: fire insurance, marine insurance, automobile insurance, accident insurance and life insurance.
|01131344||Financial Risk Management Instruments|
Risk, financial risk management, financial risk measurement, financial risk instruments for hedging, forward contract, future contract, option contract, swap contract, and case studies.
|01131336||ASEAN Financial Markets|
Structure and composition of financial markets in Asia and the ASEAN economic community, role of central banks in Asian countries, foreign exchange market, development of new financial instruments in financial markets, investment instruments, taxes for international transaction, license to conduct financial transactions in each country, international financial transaction supervision organization, and case Studies.
Importances of wealth management, performing duties as a financial service provider , career in financial planner, cash management planning, financial planning, investment planning, insurance planning, retirement planning, tax and estate planning , financial plan construction, professional ethics standard , and case studies.
|01131338||Real Estate Valuation|
Principles of real estate business management, project analysis, real estate valuation, real estate convertion to financial asset, related legal management and case studies.
|01131411||Financial Planning and Control|
Problems in financial planning and control in Digital Economy. Online and offline based auditing technique and managerial control. Financial managers’ decisions in profit and costs planning, budgets preparations in Digital Economy.
Scope in securities analysis, characteristic of securities, portfolio selection process, selecting optimal portfolio, earnings and dividend estimation, the valuation theory of security.
|01130112||Intermediate Accounting I|
Conceptual framework for financial reporting, principles of accounting for assets, classification, valuation and presentation of assets in the financial reports. Those are consisted of cash and cash equivalents, accounts receivable, notes receivable, inventory, investment, borrowing costs, property, plant and equipment, intangible assets, impairment of assets, investment property, non-current assets held for sale and discontinued operations, mineral resources, and agriculture.
|01130211||Intermediate Accounting II|
Accounting principles and practice for liabilities and owners’ equity, including classification, recognition and measurement, presentation and disclosure, accounting for debt restructuring, earnings per share, financial report presentation, accounting changes and error correction.
|01130221||Principle of Cost Accounting|
Application of cost accounting principles, cost classification, job order costing, process costing, accounting for direct material, direct labor and manufacturing overhead, accounting for joint products and by-products, spoiled goods, scrap and waste materials, standard costing, variance analysis, just-in-time system, and activity – based costing.
|01130351||Accounting Information Systems|
Business transaction processing, role of accountants in organization’s information systems, study of documents flow, types and design of documents, data and information used, and related internal control of each sub systems in accounting information systems, chart of accounts design, use of information technology in business analytic to support decision making.
|01130453||Accounting Data Analytics|
Fundamental concepts of data structure, database design, techniques and types of data analytics, emerging roles of accounting analytics, accounting data analysis with analytic tools to make a better decision in business.
|01132335||Business Project Management|
Project evaluation in business concerning management, production, finance, marketing, personnel and economic value of project. Calculation project benefit, decision criteria, project preparation, feasibility study and environmental effect on the project operation.
Concept, objective and overview of business environment affecting international business. Cultural differences. Theories of international trade and economic development, and international business management.
Concepts and theories related to business negotiation. Negotiating factors. Process of negotiation. Analysis of situations for making negotiating plans. Persuasion and business negotiating tactics. Ethical approaches of business negotiations. Case studies.
Nature of entrepreneurs, entrepreneurial process in various contexts, issues surrounding new venture creation, innovative creation, entrepreneurial skill development.
|01132462||Family Business Management|
Entrepreneurial process within the context of the family business and integration of management theories and practices to the family business.
Principles, concepts, objectives and how to operate tourism area potential evaluation and demand survey, and analyzing of tourism areas in order to do a developing plan and conservative, managing tour program.
Principles of hotel operations management. Duties and procedure of key departments in hotel business.
|01133341||Introduction to Management of Technology|
Concepts and introduction to technology management, plan, organization, resources allocation, and technological strategy to increases competency and capability.
|01133421||Introduction to Hospitality Management|
Nature and strategic role of the hospitality industry. Current practices in management functions in areas of planning, organization design, leadership, and control. Major components of hospitality industry including travel and tourism, lodging, and food service. Challenges and trends in hospitality industry.
Airline management decision processes. Airlines and the environment. Business models, operating costs and efficiency. Fleet, route and schedule development. Product innovations and technologies. Revenue management concepts. Distribution and operations. Passenger loyalty and relationship management. Airline management challenges. Field trip required.
|01140341||Contemporary Human Resource Management|
Modern concepts in human resource management in manpower planning, recruitment, selection, training and personnel development, performance evaluation Compensation management Labor relations, safety As well as maintaining personnel to achieve job satisfaction And effective human resource management in order to achieve long-term success
Concepts and Contemporary management. Managing the business environment that affects the organization. Business ethics and corporate social responsibility. Managerial roles and management functions of managers. Business decision-making, planning, organizing, leading, and controlling.
|01140441||Contemporary Value Chain Management|
Concepts of Contemporary Value Chain Management. Methodologies for designing and managing integrated value chain networks. Physical distribution strategy, strategic alliances, inventory management, coordinated product and network design. Management information system for value chain.
|01140442||Contemporary Marketing Management|
Marketing design under modern technology without boundary restriction. Modern marketing tools and artificial intelligence. Niche market such as luxury, sporting and tourism goods. Current topics in marketing and case studies.