On September 17, 2023, the KU BBA International Program had the privilege of visiting our partnered university, Tongmyong University, in Busan, South Korea. During our visit, we were warmly welcomed by Dr. Shin Dong-Suk, the Dean of Tongmyong University, and Dr. Sang-Hoom Park. One of the highlights of our visit was attending the KU and Tongmyong University start-up forum. This event provided us with valuable insights into the exciting opportunities available at the start-up incubator. We learned about the innovative projects being developed by students and witnessed firsthand how this incubator serves as a platform for accurate commercial testing. We want to express our gratitude to Assoc. Prof. Dr. Waranpong Boonsiritomachai, the Director and Secretary of the KU BBA International Program, as well as the BBA students who accompanied us on this visit. Their presence added depth and perspective to our discussions, making it a truly enriching experience. Overall, our visit to Tongmyong University and participation in the start-up forum left us inspired by the entrepreneurial spirit and innovative mindset of the students.