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Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration International Program of Kasetsart university
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BBA International Program

News & Update

Kasetsart University and Honey Hills International Group Signed MOU to Enhance BBA International Program and Promote Student Exchanges

On September 22, 2023, Kasetsart University (KU) and Honey Hills International Group entered a Memorandum of Understanding (MOU). This MOU signing is significant for the BBA International Program at KU, as it allows students to benefit from the collaboration. One of the key benefits is the exchange program that will be available during the Summer school program. Under this MOU, students enrolled in the BBA International Program at KU can participate in student exchanges facilitated by Honey Hills International Group. This exchange program will allow students to broaden their horizons and gain valuable international experience by studying abroad during their Summer vacations. Prof. Dr. Kampanat Pensupar, Vice President for International Affairs at Kasetsart University, and Rossie Chu, the representative of Honey Hills International Group, signed the MOU. Notable attendees at the signing ceremony included Dr. Sasivimol Meeampol, the Dean of the Faculty of Business Administration at Kasetsart University, Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors for Kasetsart University’s BBA International Program, Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary, Dr. Eakapat Manitkajornkit, Director, Kasetsart University’s BBA International Program.

Please congratulate our BBA KU chairman and director.

Please congratulate our BBA KU chairman and director “AJ Boy” who brought our students to win the national TAX competition where we won against all the top universities. Next time, we hope for our BBA KU students to participate at national and global competitions and bring the awards for our program. We believe BBA KU can do it!

Visiting Yonsei University in Seoul, South Korea, for the BBA Jump Project.

Visiting Yonsei University in Seoul, South Korea, for the BBA Jump Project with Asst.Prof.Dr.Thamrongsak Svetalekth, the director of the BBA KU Program, Asst.Prof.Dr. Kamolbhan Sangmahacha, Head of Department of Technology and Operations Management and the 3rd-year BBA students must have been a fantastic experience. Yonsei University is renowned for its academic excellence. These educational trips offer valuable insights and cultural exchange opportunities for students

Welcome to

BBA Kasetsart
International Program

The Bachelor of Business Administration Program (International Program) has the clear goal of providing students with the knowledge, skills and capability for business administration with ethics. Students aim to educate, analyse and research for professional integration in business administration. Graduates of the BBA program are suitable for positions in multi-national corporation, particularly, from the AEC.

BBA Kasetsart
International Program

BBA International Program has the clear goal of providing students with the knowledge, skills, and capability for business administration with ethics. Students aim to educate, analyze and research for professional integration in business administration.
BBA International Program

Committees

BBA International Program

Activities

KU BBA Students Navigate Financial Markets with Expertise from Taiwan’s Prof. Bui

On April 20th and 21st, 2024, Assistant Professor Dien-Giau Bui from Yuan Ze University, Taiwan, brought a surge of financial expertise to the KU BBA International Program. Specializing in finance, he conducted a masterclass on “Investment and Factor Investing,” along with a session on the “Behavioral Biases of Retail Investors.” KU students immersed themselves in real investing exercises, guided by Prof. Bui, and gained firsthand experience in market trading. This immersive experience equipped KU’s future financiers with theoretical knowledge and practical market insights.

KUBBAFamilyExpo2024: Teams Triumph in a Showcase of Unity and Enterprise

On April 10, 2024, the BBA KU Family Business Expo became a hub of enterprise and fellowship with Assoc. Prof. Dr. Thamrongsak Svetalekth and Assoc. Prof. Dr. Sasivimol Meeampol set an inspiring tone; the event showcased the entrepreneurial drive of 16 teams: Pengyau, Pinkdog, Iron Chicken, Bird Come See Wow, ChickanWing, AB, Chippi Chuppa, The Richer, JPFMD Group, Haha, Bonnes Notes, Skyline, Sick Teletubbies, YoLo, Fullhouse, and SampangSaun. These teams represented thriving industries such as Tourism, Medical Devices, Real Estate, and Construction. The intense video promotion competition was adjudicated by a distinguished panel: Assoc. Prof. Dr. Waranpong Boonsiritomachai, Assoc. Prof. Dr. Thamrongsak Svetalekth, Mr. Gerald Lim, Assoc. Prof. Dr. Usarat Thirathon, Assoc. Prof. Dr. Pornlapas Suwannarat, Asst. Prof. Dr. Chutima Waisarayutt, Dr. Eakapat Manitkajornkit, Dr. Panisara Thitatorn, and Dr. Suchanya Saichana. Pengyau triumphed as champions, with Pinkdog and JPFMD Group securing runner-up positions. The expo was more than an event; it was a collaborative effort led by Assoc. Prof. Dr. Waranpong Boonsiritomachai, Mr. Gerald Lim, and second-year Family Business students, fostering a space for networking and potential business collaborations. KU BBA students have united all year, epitomizing the program’s ‘We Are Family’ ethos. As we look forward to the next…

KU BBA Students Gain Insights from Expert-Led CRM Lecture Series

In a recent series of informative lectures, 3rd-year students from the KU BBA International Program immersed themselves in the intricacies of Customer Relationship Management (CRM), guided by Mr. NG Kwan Kiat, Kelvin, an esteemed Academic Director from IACADEMY PTE LTD, Singapore. The three-part series stretched over consecutive Fridays, began with an introduction to CRM implementation on March 22, 2024, enlightening students about the fundamental components and advantages of CRM integration within business operations. Progressing to March 29, the series offered a hands-on approach as students engaged in a CRM case study, scrutinizing the real-life application of CRM tactics in established companies. The concluding lecture on April 5 turned the spotlight on CRM evaluation, where students showcased their analytical skills by dissecting and critiquing the CRM models of various companies they had researched. Mr. Kelvin’s seasoned expertise in management consultancy and his expertise in higher education proved to be a cornerstone of the series, providing students with a wealth of practical knowledge and a global outlook. His contribution was pivotal in bridging academic concepts with their application in the business arena, underscoring the significance of CRM in fostering business success.

KU BBA International Program Embarks on a Transformative Educational Expedition to China (JUMP PROGRAM)

The Kasetsart University (KU) Bachelor of Business Administration (BBA) International Program is proud to announce the successful completion of the “BBA Jump Project to China.” This prestigious educational initiative occurred from March 18 to March 23, 2024, marking a milestone in the program’s history of fostering international academic relations. The expedition commenced with a hospitable reception at Soochow University. It was there that the esteemed Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors of the KU BBA International Program, together with Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director, Secretary of the KU BBA International Program, and Head of the Management Department at the Faculty of Business Administration, received a warm welcome from Deputy Dean Tai Xu. The engagement provided a fertile platform for intellectual discourse, culminating in constructive dialogues about future student exchange programs, the prospect of visiting professorships, and the potential for joint research endeavors. These discussions are anticipated to enhance the educational experiences of KU students significantly. A pivotal moment of the journey was the exclusive tour of the Volkswagen factory, offering the students a unique and enlightening perspective into the meticulous world of automotive manufacturing. Observing the sophisticated production process up close afforded the students…