The International Macro Business Simulation Global Competition 2024 was a resounding success, bringing together over 60 teams from 27 universities across Thailand and 11 countries worldwide. The two-day event, held September 7-8, 2024, was a dynamic showcase of strategic thinking, decision-making, teamwork, and problem-solving skills. The competition kicked off on September 7 with an opening address by Assoc. Prof. Dr. Apisit Songsasen, Vice President for Academic Affairs and Lifelong Learning at Kasetsart University. Associate Professor Dr. Sasivimol Meeampol, Dean of the Faculty of Business Administration, followed with her insights and vision for the event, setting the tone for an inspiring and challenging day ahead. Arthur Hsiao, CEO of GT Top-Boss Education, delivered an engaging talk about the MBS experience, emphasizing the realistic business challenges that participants would face and the importance of strategic thinking, decision-making, teamwork, and problem-solving skills. Mr. Supakit Nakarajou, Managing Director of GT Technology Ltd., then spoke about the importance of technology in modern business and education, highlighting the relevance of the skills being tested in the competition. The morning session continued with a thought-provoking panel discussion on “AI: An Education Tool for Progress or Disruption.” Moderated by Mr. Gerald Lim, the discussion featured Associate Professor Dr….