From June 7 to 13th, 2024, the KU BBA International Program conducted its JUMP Program in Australia. Seventeen selected students from the 1st to 4th years participated, accompanied by Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors; Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary; Mr. Gerald Lim, Lecturer; and Dr. Joefrey B. Geroche, KU BBA International Program Coordinator. During the visit, students explored Australia’s diverse culture by visiting landmarks such as the Sydney Opera House, Darling Harbour, Bondi Beach, and Blue Mountains National Park. They also enjoyed the scenic beauty and wildlife at Koala Park Sanctuary, Questacon Science Museum, and Macquarie University. At Macquarie University, students attended an interactive lecture on customer-centric marketing management strategies by Dr. Darren Kim of Macquarie Business School. A Memorandum of Understanding (MOU) was also signed between the KU BBA International Program, Faculty of Business Administration, and Macquarie University. The signing was led by Assoc. Prof. Dr. Thamrongsak Svetalekth for Kasetsart University and Ms. Lee-Ann Norris, Pro Vice-Chancellor (Future Students) for Macquarie University, with witnesses from both institutions. This JUMP Program marked the first visit of our BBA International students to Australia, providing enriching global experiences and establishing a new international partnership for student exchange. It was a highly enjoyable and fruitful experience.