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Global Perspectives: An Enlightening Session with Hong Kong’s Dr. Aris Lam at KU BBA Program

On October 27, 2023, we were honored to host Dr. Aris Lam from The Hongkong Polytechnic University, as an esteemed international guest lecturer for our 3rd-year students in the KU BBA International Program. Dr. Lam enriched our students with his comprehensive understanding of global marketing, discussing the emerging trends and the multifaceted challenges that today’s businesses face in our globally intertwined economy. This insightful lecture offered our students a unique opportunity to gain first-hand knowledge from a renowned industry expert hailing from Hong Kong. We express our heartfelt gratitude to Dr. Aris Lam for his thought-provoking discussion and for significantly broadening our students’ viewpoints. Keep an eye out for more intriguing events upcoming at the KU BBA International Program!