On November 19, 2024, the Faculty of Economics and Businessat Udayana University, Republic of Indonesia, signed a Letter of Intent (LOI) with the Faculty of Business Administration at Kasetsart University. The agreement was formalized in the presence of esteemed representatives, including Asst. Prof. Dr. Suparerk Sooksmarn, Associate Dean for Business Administration, stood in for the Dean of Kasetsart University’s Faculty of Business Administration. Also present were Assoc. Prof. Dr. Pornlapas Suwannara, Associate Dean for Academic Affairs, Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary of the KU BBA International Program and Head of Department of Management, and Assistant Professor Dr. Yodmanee Tepanon, Associate Dean for Standard Development and International Strategy.This collaboration marks a significant step forward, as the KU BBA International Program invited three lecturers from Udayana University to participate, as well as Assoc. Prof. Dr. Waranpong previously visited Udayana University to share his expertise with their students.Both institutions look forward to a fruitful partnership, focusing on student research and knowledge exchange in the field of business administration.