On November 19, 2024, we were excited to welcome Mr. Norbert Bąk, the Director of the Polish Agency of Trade, to talk to our second-year BBA International students. He shared important information about trade and investment between Poland and Thailand, helping our students understand global business better.

Mr. Bąk’s presentation worked perfectly with our guest lecturer, Dr. Hab. Barbara Mroz-Gorgon, linking classroom lessons with real-world applications. This collaboration aims to give students a chance to see how academic concepts apply to actual industry challenges.

As part of this session, students got to work on a project where they created a marketing campaign to promote Thailand to people in Poland. This hands-on experience allows them to put their classroom knowledge into practice, enhancing their skills and creativity.

We want to thank Mr. Norbert Bąk for his valuable insights and Dr. Hab. Barbara Mróz-Gorgoń for her support. Together, they are helping shape the business leaders of tomorrow.