50 Ngam Wong Wan Rd,
Ladyao, Chatuchak, Bangkok 10900
OFFICE HOURS
MON - FRI : 8.30 AM - 4.30 PM

KU BBA Jump Program: An Unforgettable Study Tour in Beijing 2024

From October 17-21,  2024, our BBA Jump Program students, accompanied by KU BBA directors, embarked on an immersive study tour in Beijing. This enriching experience combined academic exploration with cultural immersion. Visiting the Beijing Planning Exhibition Hall offered a unique glimpse into the city’s history and urban development. Our students saw firsthand how Beijing balances preserving its heritage with embracing innovation. Walking the Great Wall, visiting Tiananmen Square, and exploring the Yonghe Temple gave our students unforgettable experiences. Immersing themselves in Mandarin, many students applied their language skills in real-world contexts. Most students who attended were enrolled in Chinese language courses, highlighting the program’s emphasis on language proficiency. As a compulsory module, studying a third language underscores the importance of global communication in business. This was more than a tour –an academic and cultural discovery journey. Our students returned with a deeper understanding of Beijing and the power of immersive education.