November 16 to 22, 2024, the KU BBA International Program had the honor of hosting the esteemed Associate Professor Barbara Mróz-Gorgoń, a Professor at Wroclaw University of Economics and Business. As chairman of the Advisory Board of Kotler Impact Poland and vice-chairman of the Council of the Western Chamber of Commerce, she brought a wealth of knowledge to our program.Dr. Sasivimol Meaampol, the Dean of the Faculty of Business Administration at Kasetsart University, warmly welcomed her alongside Associate Professor Dr. Bordin Rasameethes, Advisor of the Faculty, and several other distinguished faculty members, including Assoc. Prof. Dr. Pattaragit Netniyom, Chairman of the Board of Directors of the KU BBA International Program; Assoc. Prof. Dr. Thamrongsak Svetalekth, Former Chairman of the Board of Directors, KU BBA, and Associate Dean of the Faculty of Business Administration; Assoc. Prof. Dr. Waranpong Boonsiritomachai, the Director and Secretary of the KU BBA International Program and Head of the Department of Management; Associate Professor Dr. Kamolbhan Sangmahachai, Former Head of the Department of Technology Management and Operations and lecturer of KU BBA; and Dr. Eakapat Manitkajornkit, Director of the KU BBA International Program.During that week, Professor Mroz-Gorgon delivered captivating lectures on Luxury Marketing for our 3rd-year students, as well as E-Marketing and Social Media and advertisement for our 2nd-year students. The guest lectures were indeed interactive, allowing students to engage deeply with the material. They actively participated in discussions, asked insightful questions, and collaborated on projects.The students applied what they learned through presentations that showcased their creativity and understanding of the concepts discussed. The culminating activity involved pitching their marketing strategies, demonstrating not only their newfound knowledge but also their ability to think critically and innovatively.