On November 28, 2024, the KU BBA International Program Students hosted the third episode of the Elite Access Seminars, centered on the essential topic of “Adapting Businesses in a Rapidly Changing World.” Held in the BA Auditorium, Level 5, the event was directed by fourth-year BBA students.The invited speaker, Dr. Wit Sittivaekin, a strategy management professional, provided insights into how businesses can navigate rapid global changes. With experience at BMW and Siam Commercial Bank, he holds a B. Pol Sci. from Chulalongkorn University and advanced degrees from the London School of Economics and the University of Southampton. His interests in football and history, along with his podcast “8MinuteHistory,” enriched the discussion.The seminar was supported by the Former Chairman of the Board of the KU BBA International Program, Assoc. Prof. Dr. Thamrongsak Svetalekth, who opened the session, and Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary of the program, was present to support the activity.