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International Lectures Series at KU BBA International Program: A Deep Dive into Negotiation Practices and Psychology with Mr. Arno Immelman

In the fall of 2023, the KU BBA International Program had the privilege of hosting two special lecture sessions led by Mr. Arno Immelman, Assistant Dean for International Affairs at the Faculty of Management Sciences, Prince of Songkla University, and Co-Founder of Swift Escape Global.

On October 28, 2023, our 3rd-year Management students participated in a full-day session from 9 am to 4 pm. The focus of the lecture was “Distributive vs Integrative: The Real Practices and Bargaining Negotiation.” Mr. Immelman’s expertise in negotiation strategies created an interactive and dynamic learning environment where students actively engaged in discussions, gaining practical insights and understanding of real-world negotiation scenarios.

A week later, on November 4, 2023, we were delighted to welcome Mr. Immelman back for a second enriching lecture. This time, he delved into the fascinating subjects of negotiation psychology and cross-cultural negotiations. His insights provided our students with a comprehensive understanding of international business interactions, further enhancing their global perspective.

We express our heartfelt gratitude to Mr. Arno Immelman for sharing his expertise and enriching our students’ learning experience. The KU BBA International Program continues to host exciting events and insightful lectures as part of our commitment to providing students with a global outlook.