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KU BBA International Students’ Participation in the 10th International Students’ Start-up Conference in Busan, South Korea

From October 29 to October 31, 2024, selected students from the Faculty of Business Administration at Kasetsart University participated in the 10th International Students’ Start-up Conference held at Tongmyong University in Busan, South Korea. Dr. Nattakan Chinnaranant, a lecturer in the Department of Marketing, and Ms. Jittima Krissadanont, HR Officer of the Faculty of Business Administration, accompanied them.

The KU BBA International  Program students who attended this conference included Lord Daemien Firston, Raschen Stoehr, Prawut Chotihamrong, Suwannaphum Satchaphimuk, and Kanisin Lekcharoen.

During the conference, the goal of the Track for Professors was to establish a cooperative system for start-up education and foster a vibrant start-up culture through the sharing of best practices. Dr. Nattakan Chinnaranant presented the KUBIC and KU Start-Up initiatives. For the Track for Students, the objective was to build a global network and strengthen global start-up capabilities. This track emphasized discovering start-up ideas tied to global (science-engineered) capstone designs and local problem-solving living labs. All student delegates formed groups to create capstone projects, selecting topics related to either “Smart Industry,” “Health Care,” or “Games and Cultural Video Content.” They developed ideas for local social problem-solving items addressing environmental or social issues and presented their findings to the panels.

This year, our delegate teams were honored to receive the Young Entrepreneur Award, Future Entrepreneur Award, and Global Leader Award. The conference was hosted by the Ministry of Education and the National Research Foundation of Korea and saw participation from over 200 students and lecturers from various countries, including the Philippines, Germany, Indonesia, Japan, Korea, Thailand, and Vietnam.

The conference was organized as part of the Memorandum of Understanding (MOU) between the Faculty of Business Administration and the Asian Start-up Education Association (ASEA), of which the Faculty of Business Administration at Kasetsart University is the only member in Thailand.