On October 26, from 4 pm to 6 pm, the KU BBA Seminar took place with an engaging discussion on “The Things Learned the Hard Way.” The esteemed speaker for the event was Mr. CK Cheong, the CEO of Fastwork, a renowned freelancer platform startup in Thailand. The seminar drew a diverse audience, primarily consisting of KU BBA students. Notably, several prominent figures from the KU BBA faculty were also present. This included Mr. Gerald Lim, a Foreign Visiting Lecturer and Global Marketing Manager, as well as Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors, and Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director and Secretary of KU BBA International Program. Assoc. Prof. Dr. Thamrongsak Svetalekth commenced the program by delivering a warm welcome address to set the tone for an enlightening session. The purpose of this was to provide students and faculty with valuable insights derived from challenging experiences; the event aimed to inspire attendees to learn from adversity and use such experiences as stepping stones toward growth and success. The seminar served as a platform for the exchange of ideas and experiences, fostering a culture of resilience and continuous learning within the KU BBA community.