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KU BBA International Program Embarks on a Transformative Educational Expedition to China (JUMP PROGRAM)

The Kasetsart University (KU) Bachelor of Business Administration (BBA) International Program is proud to announce the successful completion of the “BBA Jump Project to China.” This prestigious educational initiative occurred from March 18 to March 23, 2024, marking a milestone in the program’s history of fostering international academic relations.

The expedition commenced with a hospitable reception at Soochow University. It was there that the esteemed Assoc. Prof. Dr. Thamrongsak Svetalekth, Chairman of the Board of Directors of the KU BBA International Program, together with Assoc. Prof. Dr. Waranpong Boonsiritomachai, Director, Secretary of the KU BBA International Program, and Head of the Management Department at the Faculty of Business Administration, received a warm welcome from Deputy Dean Tai Xu. The engagement provided a fertile platform for intellectual discourse, culminating in constructive dialogues about future student exchange programs, the prospect of visiting professorships, and the potential for joint research endeavors. These discussions are anticipated to enhance the educational experiences of KU students significantly.

A pivotal moment of the journey was the exclusive tour of the Volkswagen factory, offering the students a unique and enlightening perspective into the meticulous world of automotive manufacturing. Observing the sophisticated production process up close afforded the students priceless practical knowledge of the industry, showcasing the precision and skill that place Volkswagen among the elite car manufacturers globally.

The “BBA Jump Project to China” has established a new educational outreach and international collaboration standard. The insights and alliances forged during this project are expected to pave new pathways for the KU BBA students and faculty, reinforcing the program’s status as a vanguard of innovative business education. The KU BBA International Program transcends traditional boundaries, championing a philosophy of ‘jumping’ internationally to deliver dynamic educational experiences that extend beyond the conventional confines. We are committed to launching our students and faculty into the global sphere, equipped with the knowledge and connections to excel in the international business landscape.