The KU BBA International Program proudly announces the successful completion of the JUMP Project, held from May 15-18, 2024, in Bali, Indonesia. This enriching cultural and educational exchange involved our students and faculty, including Assoc. Prof. Dr. Waranpong Boonsiritomachai (Director and Secretary) and Assoc. Prof. Dr. Thamrongsak Svetalekth (Chairman of the Board of Directors), explored Indonesia’s rich heritage and engaged in academic pursuits. A key highlight of the visit was a discussion at Udayana University regarding a Memorandum of Understanding (MOU) to foster future collaborations. Assoc. Prof. Dr. Waranpong Boonsiritomachai delivered an insightful lecture on the Business Canvas Model to the university’s economics and BBA students, sharing valuable knowledge and experiences. The journey blended cultural immersion and academic exploration as our students experienced Indonesia’s vibrant culture firsthand. This trip underscores our commitment to global learning and building international academic partnerships.